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- The DO IT model- from conception to realization.
The DO IT model- from conception to realization.
It's about aligning tasks with goals, choosing methods wisely, and using visual tools like matrices to track progress and insights.

In the realm of design thinking, a compelling model often comes into play, guiding individuals through a structured journey from conception to realization. This model is outlined in in four simple steps: Task, Goal, Method, and Plot. I like to refer to it lovingly as the DO IT model.
The DO IT model
Task > Goal > Method > Plot
Task: Initially, the journey begins with defining the Task. This step is crucial as it lays the foundation for everything that follows. It involves pinpointing exactly what needs to be achieved in a particular phase of a project or problem-solving process. The task is essentially the 'what' that needs to be addressed or solved.
Goal: The second step is defining the Goal. The goal is the 'why' behind the task and the method. It's the ultimate objective or the end result that you aim to achieve. Goals are directly linked to tasks; they provide direction and purpose, ensuring that the methods applied are focused and meaningful.
Method: Following the goals, we move onto selecting the Method. This is where the 'how' comes into play. Methods are the strategies, techniques, or frameworks employed to tackle the task at hand. They are chosen based on their relevance and effectiveness in moving closer to the desired outcome. This could involve brainstorming sessions, user research, prototyping, or any other relevant approach that suits the task.
Plot: This is where the 'where' is visualized. Plotting involves mapping out the goals on a matrix or any visual tool that helps in understanding the progress, relationships, or impact of the efforts. This step provides clarity and insights, making it easier to assess where you stand in relation to your goals and what adjustments might be needed to stay on course.
By breaking down the design thinking process in this manner, professionals can tackle complex problems in a structured yet flexible way. It's about aligning tasks with goals, choosing methods wisely, and using visual tools like matrices to track progress and insights. This approach not only fosters innovation but also makes the journey towards solutions more navigable and understandable.